I was feeling the urge to conspicuously consume for some reason, so I was browsing new digital cameras. Now, my current camera (a Canon A570 IS) works fine, and cost less than $100 a couple of years ago, but a fancier newer camera never hurts, right? Surely I can find somebody to hand-me-down my old one.
So after a little browsing, the Canon SX10 IS caught my eye. Much less portable than my current camera (which fits in my pocket uncomfortably, but fits), but the 20x zoom is pretty compelling, and I’ve had an urge for the hot shoe (for external flash), too. And look, only $200 from some retailer I’ve never heard of, but which had a five star rating from the price comparison site EveryPrice.com. And they have it in stock. Great! In a wave of impulse buying, I ordered it.
I already knew that a more typical street price for this camera is $350-$400, but finding low prices on the internet is no surprise to me. I keep my eyes open for bargains, and I feel like I regularly get cool stuff ridiculously cheap.
A few hours later, I got a call from the friendly camera place to confirm my order. No problem. They also wanted to know if I wanted any accessories, like a camera bag, extra battery park, or a bigger memory card. No thanks, I said dismissively. This camera just uses AA batteries, which I have in abundance, and I have a spare 32 GB SDHC card laying around just dying to go in a fancy new camera, so I knew I was already prepared.
“No, really,” said the salesman. “This camera’s battery pack will give out after only 12 pictures. And with no memory card, the camera is basically useless.” For the first time, my suspicions were raise, but I played along. How much for the battery pack and memory? “We have a special today. The Extended Life battery package is only $99, and I can get you a 2GB SD for only $109.” Wow, the $200 they wanted to charge me for maybe $20 (at most) worth of parts didn’t seem like a very good deal for a place with great prices on everything else.
“No, really, I’m good. Just the camera, please.” He gave me a couple more rounds of hard sell on the unnecessary crap, but eventually he had to admit that I didn’t need the other stuff.
But wait, “Oh, it looks like we’re out of stock on that camera, so I’ll put it on backorder for you. It should be in stock in a day or two.”
I wasn’t really in a rush, but I wanted to test a theory. “Hey, I’m kind of in a hurry. Can you get it to me faster if I order the package with the memory and battery?”
He paused. I could hear his brain balancing saying something stupid against possibly making a sale. Sale won. “Um, yeah — we do have a package unit right here! Want me to get that out today?”
No. So I had them backorder it, but then I Googled this company (Stop and Shop Digital) to check their reputation, and it turns out their business model is to list an unrealistically low price on price search engines, then upsell customers overpriced add-ons. If the customers don’t bite, they place the product on backorder, where it remains forever, though apparently every time you call they claim it will ship soon.
It won’t.
On the plus side, they never attempted to bill my credit card or anything. I guess they just hope a certain percentage of customers are stupid, which seems like a good bet, in general. It must be sad to have a job that involves lying and cheating people.
I don’t need a new camera, anyway.